At the end of the lock down, the YITs in France developped and disseminated a video challenge called #ecogesteplanete.
What is it exactly ? The principle is to ask some people to talk about their daily climate action, as “buying bulk products for food” or “saving water when brushing the teeth”. Then, the people ask to the municipality to make a concret action, as “finance some water collectors for households”.
About ten videos were done during this challenge, and not only by the YITs, a success !
More information on the French EYES Instagram page